"Professor Butts walks in his sleep, strolls through a cactus field in
his bare feet and screams out an idea for a self-operating napkin."

Rube Goldberg - Engineer, inventor and cartoonist



There are several buzz words we use frequently, sometimes interchangeably, and often without realizing what we’re saying. This may be jargon, but it is useful jargon. Below clarifies terms used throughout this website and throughout my work.

Vitullo Advisory Services Terminology Graph